L’Arc, a unique niche perfume house
L’Arc Perfumes is a unique perfume house rooted in the love of art and travel. It is named after a major element of architecture: the arch, a structural figure spanning the opening between two points. L’ARC, as a metaphor, perfectly illustrates the ambition of the house: each fragrance invites us to cross over to another shore, whether physical or spiritual, like a wondrous olfactory journey, a real sensuous odyssey.
L’Arc, an age-old odyssey, from past to present
L’Arc Fragrance originates from the discovery of an ancient travel book dating from the late eighteenth century, which belonged to an extraordinary French Master Architect and perfumer. Remaining anonymous, his infinitely rich writings are a wonderful testimony to a new era, a heritage of the Enlightenment which opened up to the whole world in search of knowledge, science, different cultures and artistic exchanges.
It is also the story of a remarkable man, a true pioneering adventurer, who left France to reach South America through bewildering travels worthy of Jules Verne’s novels.
On the road, his passion for architecture will be matched by that of perfumes.
A man of art and perfumery, brand founder Fadi Al Haddad chooses to honor the mysterious Master architect and perfumer by creating perfumes from the memories and testimonies scrupulously documented in his memoirs.
